Ok, maybe you don’t want to catch flies, per se. I sure don’t, but there is a principle here…
Tea Should Always Come Sweetened!
With a bit of “sweetness,” you can catch far better than flies, like great clients, new friends, and even happiness!
“You catch more flies with honey than with vinegar.”
Today we’re gathering ways you can add a bit of kindness and sweetness to your business. Going that extra mile to let clients know you appreciate them.
5 Simple Ways to Appreciate Your Clients
1. Offer Lots of Free Content
We’re in business to make a living and hopefully a life if you’re an Immensely Social reader. Money is a necessary part of that equation, and you’ve got to value your services enough to charge what they’re worth. (Something I struggle with, I’ll be honest.) But, you also have a wonderful opportunity to give back to your clients and the world by offering free help and content, as well.
It does not have to be anything major. Tip videos you upload to YouTube, downloadable PDFs, and email newsletters offer your readers free value. Even taking a few moments to answer a client’s question can go a long way.
2. Spend Quality Time with Them
A business can be an extended family. Your time is something you can never get back and giving it shows you truly care. Don’t just throw your links out there on social networks and go on your merry way. Schedule in time to engage, respond to comments, and offer feedback. Consider starting a Q&A Google+ hangout or a weekly Twitter chat to answer questions. Your team can take turns on this to reduce the time commitment.
3. Provide a Treat
Did one of your clients bring in a new customer or shower your brand with praise on social media? Why not send them a virtual “Thank You” gift! A gift card for a cup of coffee, a coupon for your online store, or even a nice e-card are all ways you can show your appreciation. Sites like Delightfully.com are helping to spread the online love across the web.
4. A Card of the “Old School” Variety
If you happen to be in a location where it’s possible, a handwritten note is a fabulous treat for your clients. Remember the days when you got excited over an email? Now we are inundated with them and it has lost it’s charm. Like those 80’s jumpsuits, “real” cards are making a comeback!
5. Remember the Little Things
This one may not be possible for the large, global businesses, but be sure to connect. Pay attention to your clients, what they are sharing, and call them out on it in a good way! We’re not talking stalker crazy here, just share their content that is in line with your own, appreciate them when they contribute to your brand, and be generous with praise. User generated content campaigns are a great way to do this. You build up your clients networks while getting more eyes on your own.
POSTANO has a fabulous article on some of the best user generated campaigns of late:
So, there you have it, 5 Ways you can catch flies *cough, I mean CLIENTS with your sweetness. These things do take time, but it will create long-term customers that cannot wait to share your brand and services, cutting down on the need for advertising. A little graciousness can go a looong way!
Now it’s your turn! What do you think about this? Have some more ideas of ways to capture with sweetness? Let’s hear them in the comments.
Until next time, ya’ll act like ya got some sense
XOXO Hil <3