450 million monthly active users!
I guess I’m not the only one that loves Pinterest. If you have been staying up to date here on the blog we have been talking about what a great time of year it is to audit our social media accounts. We started with Facebook then hit on Instagram and now one of my very favorite platforms, Pinterest.
With over 240 billion pins saved, Pinterest could be a great platform to get eyes on your business whether you sell products or services. The demographics look a bit different than some other platforms. More women use Pinterest than men and a lot of moms. Think about that when exploring your Pinterest Strategy.
Sprout Social has the stats here 23 Pinterest Stats and Facts for Marketers.
With the right strategy, Pinterest can help bring traffic to your content, products, and services. And because it acts like a powerful search engine too, people are often ready to buy and invest when they are searching for something specific.
But before we dive into some Pinterest strategy it is a great idea to do an audit on your current Pinterest account. Below are some items to focus on. We will be working with Pinterest for business pages in this post, not personal profiles.
Do A Pinterest Audit
- Check Your Images
Do you have a friendly profile photo? Do you have a cover photo? Your cover photo would be a great place to display your products or services. Do the pins you create and share have a consistent look and feel?
On your Pinterest profile, you can click to see your created pins. Check if you are using consistent typography, colors, and images that make your brand recognizable in the feed.
To make this easier in my world for Immensely Social I have a brand mood board that I work from to stay consistent.
I also use Canva Pro which allows me to store a brand kit with my primary colors and fonts. I highly recommend it!
- Is your site verified?
For Pinterest business accounts you can claim your website. This gives you access to analytics for your pins which provides great feedback.
If your website has been verified you will have a little checkmark next to it.
- Do you have keywords in your Headline?
Check your headline and see if there are keywords in your title that speak to what you pin about. I pin about online business and work from home and entrepreneurship so I have chosen some keywords related to those topics.
There are many popular Pinterest accounts you can look at for inspiration. Find an account that pins similar topics to yours and explore what keywords they are using.
- Have you enabled Rich Pins?
Rich pins are a feature that Pinterest came out with that allows your pins to have more information under the pin before a viewer clicks over to your website. Maybe you have seen this with recipe pins that have the recipe right underneath. But Pinterest makes this feature available for product and article pins too.
- Check your analytics
Pinterest has built-in analytics for business pages with verified websites. With Pinterest analytics, you can see your top boards and top pins for different metrics like views and engagements. This is worth having a look at so you know what content has been the most popular and which content is actually getting you clicks through to your site.
You can also run promotions if you desire on your top pins or the ones that you want to get more traction with.
And Pinterest has now started offering real-time analytics which could help you determine what times of day are working best for your content.
Tailwind is a partner of Pinterest and my favorite pinning resource outside of the platform itself. They also offer some great analytic tools.
Tailwind also offers a Pin Inspector option. This can help you clean up or get rid of pins that just are not performing well and reschedule ones that are doing great.
It is recommended to keep your Pinterest business page pretty niche to your field so you could also review any boards that just are not relevant to your brand and audience and get rid of them. If you want to keep them on the account, you can make them secret. I have secret boards that I use just for inspiration and reference.
Now that you have a pretty good picture of where your account is currently, write down any tips, ideas, and notes. Anything you want to improve or change going forward. And don’t stop there or the changes will likely never happen. Break the tasks down and schedule in some time to work on them.
Now on to some Pinterest strategy…
If you want to grow your business on Pinterest Swiss Blogger Katie Grazer has some tips.
“Pinterest marketing is how you strategically use Pinterest to grow the traffic to your website and blog including creating your own content.”
- Define your Ideal Customer Avatar (ICA) and know them
- Create a Business Account
- Create your boards and optimize them
- Create a content plan
- Create Pins (Check out Tailwind Create here)
- Learn about Pinterest SEO
- Use tools and services to automate (Tailwind saves me every time, I manually pin too)
- Grow your email list
- Come up with your money-making plan
- Analyze and repeat what is working (the reason for an audit!)
Pinterest SEO and Creating Content For Pinterest
Kat of Marketing Solved has her top 7 SEO Pinterest Hacks for your Pinterest Strategy here:
- Name and keywords in profile (think of yourself as a result for search)
- Optimize your account bio for search
- Optimize board titles
- Optimize board descriptions for search
- Optimize pin titles
- Put keywords in your pin descriptions
- Use video and story pins
- Combine keyword phrases and hashtags
Design your pins around what is missing and what will stand out in the busy Pinterest feed.
Pinterest Strategy for Business
Check out Alex’s 7 step strategy that helps her get 300-500 visits to her website from Pinterest every day!
- Create pins for everything you work on (blog posts, freebies, courses, etc.)
Keep pins simple and descriptive and vertical 1000 x 1500 pixels
- Join group boards for a bigger audience
This gets you a larger reach than you may have on your own account
- Use Tailwind (I told you we all love it!)
- Follow the 70/30 rule. Your content 70% plus others at 30%.
- Optimize your account and your pins. (Remember those Rich Pins)
- Encourage others to pin from your website
- Track your traffic using Pinterest and Google Analytics
So ready to up your Pinterest game?!
You may also be interested in: PINTEREST MARKETING UPDATES: SCHEDULING, ALGORITHMS, AND FRESH PINS
Other Two Posts in This Series
Pin and come back to this post as needed to up your Pinterest Strategy: