Today’s Side Hustle interview is with Rose Jubb a Wardrobe Stylist for Lady Bosses with big goals, creator of Style Class™, the Boss Closet Podcast, and the new makeover show Closet Goals, which is not your average makeover show.
I got connected with Rose through Muse App, a network for entrepreneurs and creatives where I joined her Facebook Group, which is awesome by the way. We’ve been doing a Get Dressed challenge while so many are at home right now in self-quarantine to keep each other motivated. Don’t ya love ladies supporting ladies!
*Questions in bold followed by Rose’s responses.
Thanks for joining us, Rose.
So, tell me… How did you get started as a stylist and what’s your inspiration?
I definitely got started in an odd, roundabout way. I actually started my career in design and marketing, because that was a great way to put my artistic skills to work. After some time doing that working in multiple marketing departments, I was laid off during the global financial crisis in 2008.
Around that time I also happened to divorce my high school sweetheart and had been visiting a counselor during that tough time. She inspired me to go back to school for psychology. Which I did and went all the way through to getting my Master’s degree in social science.
During that time I also met my now-husband, traveled the world, got married, and moved to Australia where we both pursued our graduate degrees and then worked there. After getting pregnant with our son I quickly realized that my career and mental health would not suit me going forward as a parent. I was so burned out.
I had been styling myself and others, really anybody who would let me into their closet, for many many years but I just never thought it was an actual career.
Interesting. So often we think what we love and are naturally good at could not possibly be a career, especially something that comes easy to us. But just because we’re good at something does not mean everyone else is too. They need our help and that is where passionate careers start.
Think about that lady bosses. What are you great at that meets a need?
What did you do then?
As soon as I was back in the states in Portland I took the chance of starting my own business and styling women here. Building my service-based business, and creating an online platform for women that want to up their confidence to get to their goals, has been almost as challenging as parenthood and also so rewarding!
Marketing is needed for every online and offline career. Even if we are simply marketing ourselves. It’s great that you had that background. What made you choose to take your business online and expand your services virtually?
I just saw that everyone that could afford to use my services individually was at a certain place in their career or in their business ownership, and I just knew from personal experience that there were so many women business owners out there that needed the boost in confidence and the edge that looking their best and feeling their best can bring them.
They just couldn’t afford me yet! So I decided to take everything I was teaching my private clients and turn it into a course: Closet Goals. This course brings together all the style basics with the edge of leading viewers towards styling themselves for themselves, not for anyone else.
That course has now expanded to another course called the Boss Closet Makeover in which clients not only get to learn all the style basics from Closet Goals but also learn all the image hacks they’ll need in highly visible business ownership.
Once I had courses in place I realized that private clients were all over the world requiring my services, as I have a particular background that tends to really serve women business owners well (marketing and psych). And then just had to find the tool to create virtual closet look books and learn how to digitally do the personal shopping for them.
Now that I have that in place I can style anyone from around the world!
Going online was a very smart move. What is your number one goal with all you do in your business?
My overall mission is to spread as much confidence and self-love to women and girls with as big of dreams as possible. I think it’s inspiring to see women chase after things that they didn’t think they could accomplish before. But the most inspiring thing is to see them look in the mirror and kind of have a distant look of “OH! I recognize her. I look up to her.”
And then they kind of sink into the fact that it is them in the mirror that they are admiring.
Lady Bosses Lifting Each Other Up
Beautiful. In the world we live in now it is even more important to lift each other up and straighten each other’s crowns.
You had your own makeover show come out on Prime Video. That’s exciting! How did that come about, what is it all about, and where can we find it?
It is so exciting to have that out there now! It was a lot of work but so much fun! I produced this makeover show called Closet Goals, with a local production company in Portland Oregon. The point of the show is to makeover women with really big goals, help them boost their confidence while also aligning their closets with where they want to go.
Another thing that I am very passionate about is our planet and sustainable fashion, so all the clothing in stores we utilize for the show is secondhand, resale, and consignment from local shops here in Portland, Oregon.
You can find our three-episode pilot show here:
We are in preproduction for a full season two and then we’re talking about how to land it somewhere where everyone can watch more episodes.
Awesome. Congrats on that! I was thrift shopping before it was cool and love finding unique things to add to my wardrobe.
It’s a great time to binge-watch while most of us are at home. So go watch lady bosses! What and who inspires you to level up in your business and life?
My clients. When you get the honor of working with people that you sincerely look up to, every day is inspiring.
Yes. Our people are what keeps us going. You have awesome tips in Closet Goals for boss ladies. Do you have a top tip when it comes to style that you can share here?
My top tip would be:
YOU CAN be on-brand, confident, AND comfortable in items that show your personality and attract the business and life you want.Click To Tweet
Clarity on your goals helps you be on-brand. Knowing your personal style traits helps you be you, and therefore be confident. Learning where to find higher quality items (sometimes for less) will improve how comfortable your clothing is but with more polish is.
There you have it Lady Bosses!
How can ImmenselySocial readers get in touch with you and get on their A-game with style?
Immensely social readers can find me on Instagram and Facebook @mystyleclass as well as myStyleClass.com. From my website, you will find lots of resources ranging from a free podcast on iTunes called the Boss Closet to courses to personal services such as my year-long private client program, Style On Demand.
Thanks Rose for helping our Immensely Social Lady Bosses!