The word doesn’t exactly make your heart skip.
And yes they can be annoying sometimes messing with our business traffic and causing undesirable changes on our favorite social networks. But they’re not all bad. Actually, they seek to keep quality and relevant content coming into our feeds.
And that’s just what the Pinterest Algorithm is doing. Whether you are a seasoned business owner or a new blogger, you can have success with Pinterest Marketing as long as you keep your content fresh and of good quality.
Pinterest has been one of the fastest-growing social media networks since it’s debut in 2010 for a reason. It is not actually a social media network. It acts more like a visual search engine. I go to it for everything from recipes and meal prepping to fashion inspiration and business tips.
It’s also a great place for Home Office DIY inspiration!
There are many ways you can create fresh content for Pinterest:
- Create new pins for old posts
- Create multiple pin friendly images for new posts
- Create pins for different pages on your site
- Create pins for new products and new pages
Inspire pinners to save, share, and follow you for more.
Fresh Content Works For Pinterest Marketing!
Pinners love fresh content to pin and so does the algorithm. But keeping things fresh and staying on top of the changes to any social media platform can be a challenge. That’s why I use and love Tailwind. So much so that I have become an affiliate partner. This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own. Thank you for supporting Immensely Social so I can keep all the free content coming.
Tailwind for Pinterest allows me to schedule my pins so I can spend my time pinning for enjoyment rather than just the business. Besides sharing blog posts, I have created pins for my Skillshare classes that I scheduled with Tailwind and believe it’s a big reason that I have gained more students.
I use Canva to create multiple, on-brand, pin images for each new post. I went back and created new images for older posts also.
You can learn more about how I do pin images in my class: DIY Branding: Maintain A Consistent Personal Brand With Canva
Here’s what a student had to say,
This has been amazing and so so helpful!Student of DIY Branding, Skillshare
Save Time By Batch Scheduling
With Tailwind I can batch upload and schedule multiple pins at a time for each blog post I publish. I simply go to the publisher, drag and drop my pins, and then add in my titles descriptions and choose one of my boards.
Pin descriptions do matter.
You want to use clear wording that makes viewers want to click and take action. You also want to include your keywords in your pin description. Remember: Pinterest acts as a search engine, so you want your pins to come up when users search for your keywords.
You can learn more about writing great Pin descriptions here: How to Write the Best Pinterest Descriptions, Tailwind Blog
I can also add pins to a SmartLoop which helps me automatically reshare evergreen content. I have an Immensely Social SmartLoop list to keep sharing evergreen posts. This is a great feature for bloggers.
And to the Tribes that are relevant to each pin. Tribes are communities that reshare pins based on different topics. For instance, I’m in a tribe for freelancers, one for work from home business, and one for solopreneurs.
Tribes help your pins get more reach but also help you find relevant content from others to share without weeding through your main Pinterest feed. I believe tribes are a big reason that my percentages are going up!
These are my personal results and may not be typical, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
Typical Results for Tailwind for Pinterest members can be found here.
Tailwind has also created a SmartGuide with Pinterest Best Practices right in the dashboard.
In my pin scheduler, you can see the All Clear symbol. That means that the Smart Guide has checked to make sure my pinning frequency is up with best practices and not spammy.
Tailwind provides Insights that will help tell you how your profile is doing, how your boards are doing, and what are your top pins. This helps you create better content for your followers and potential followers in the future. See what is working and what’s not in your Pinterest Marketing efforts.
I can sort pins by this website and then by clicks, impressions, saves, and more.
You can try out Tailwind and get your first 100 scheduled Pins for free here.
Pinterest Marketing is easier than you think and I hope this post inspires you to dive in and start learning and experimenting. Have Pinterest marketing tips? Share them with us in the comments!
You know you gotta Pin It!