500 million users per day.
That is a lot of pictures and graphics being uploaded to Instagram!
As the platform has grown so has the demand for better graphics. If you want your business to stand out on Instagram, it is time to up your visual marketing game. To that end, today’s DIY is all up in your Instagram feed.
In search of ways to make Instagram photos more unique and eye-catching, I came across the idea of using pre-made overlays or Instagram Photomasks. You can purchase overlays for your Instagram photos through online shops but that can get expensive and usually requires PhotoShop to add and edit your photos.
But, you know if there is a DIY way I’m going to find it for you!
To make those pretty photos with overlays, we will we be using the fabulous BeFunky Web Photo Editor and Designer along with the Mobile App. BeFunky has some awesome tools for creating social media graphics and was kind enough to sponsor this post. Opinions are 100% my own.
We will start by creating a template with the BeFuky Photo Editor…
Instagram image size used to be 640 x 640 but upped its square image to 1080 x 1080 to keep up with higher resolutions and retina displays. Vertical images are 1080 x 1350 and horizontal images 1080 x 566.
For this tutorial, we will use the square image size.
Once in the photo editor, upload the photo you want to use. You can then crop the photo to fit the 1080 by 1080 dimensions. A good option if you only want to use a portion of the photo.
Or, you can use the resize feature, choose lock aspect ratio, and put in the required pixels. I’m using a stock photo from Styled Stock Society to demonstrate.
If you want to dive deeper into the cropping versus resizing topic, visit this post: The Definitive Guide To Cropping and Resizing
Use BeFunky’s Enhance DLX and/or Artsy features to have some fun with your photo or to make a stock image more unique.
We now have our image at the perfect size. Let’s dive into the overlays.
Creating Instagram Photomasks With Overlays
You will find the overlay button on the left.
There are so many overlays to choose from. Decisions, decisions!
Be sure to scroll through all your options and then choose your favorite.
This photo is already quite lovely, I just want to make it more unique. I went to overlay- patterns and chose “patterns 11” to add some love. The problem is my photo already has a lot of white and the overlay is white. A white overlay on a white background can look great sometimes as a subtle change, but here I wanted more contrast.
Click on the settings button to edit.
I used the dropper tool to collect a shade of pink from the photo itself to match. You can change the size of your overlay. Rotate it. Blur the image in the background. And even change the shadow amount.
Remember you can always play around with the opacity too. This creates endless unique images and editing possibilities!
See it in action!
Here is the before and after.
Let’s have a look at another example from the same collection.
We can crop a vertical image to focus in on a specific portion using the square aspect ratio. Then we can resize the portion we cropped to 1080 x 1080. As long as you use a high-resolution image, it should still look great.
In this example, I have used the triangle overlay from the geometric section. I used a shade of pink from the notebook. Rotated the triangle and upped the shadow amount a bit to focus in on a portion of our stock photo. You can layer overlays for even more interest.
The Alphabet overlays come in upper and lowercase. A fun way to use your initials. Play with the shadow amount to create an outline.
Tips For Befunky’s Mobile APP
If you are using the BeFunky Mobile App, instead of the Web Editor, you will want to save your photo at the correct size before editing or you can use the crop feature under edits and select “square.” Then scroll over to overlays. Select your overlay category and then tap on the overlay you wish to apply. Tap again to edit color, size, and opacity.
Instagram Photomasks Mobile App
Don’t forget to add relevant hashtags to your post when you upload to Instagram and an effective CTA!
You can use this concept for your other social media graphics, blog graphics, and product photos too. Head over to BeFunky and give it a go!
Update: Another version of this post appeared on the BeFunky Blog with additional overlay examples. Check It Out HERE