What if you could support other bloggers, get valuable content out to your readers, and do it in only 20-30 minutes?! You can by curating content. I used to do a little of this, a quote here, a video there. It was Digital Marketer that really turned me on to this idea in full force and now I help with multiple sites a week. It saves me a ton of time, which is necessary as I write/curate around 20 posts a week on top of social media management.
Digital Marketer actually makes the distinction between curation and aggregation. Aggregating is taking a bunch of content and putting it together in one place. Their site DIY Ready does this a lot. Here is an example: 26 Really Delicious Vegetable Recipes
This content has not been created by DIY Ready, they just took pictures from various posts containing the recipes, collected them, added a short blurb, and then linked back to the original. (Great for Fab List Posts!) Though I do content aggregation too, I consider the tutorial I show you in the video more of a “curation,” as I write a bit of the content and it is more text based.
So curation versus aggregation, it really doesn’t matter. Let’s not get caught up on the definitions. Both can give you a quick, but content rich post. The important thing to remember is Do NOT rip off other people’s content. When done correctly, by giving credit where it’s due, you are helping other bloggers. Always list the resources where you obtained the content.
Here’s basically how it goes…
(Video below if you would rather watch.)
- Select a Topic and Create a Quick Outline
- Find Valuable Posts and Resources to support each point in your outline
- Copy Quotes and Points from those various resources (Important note: do not copy over 50% of anyone’s post. You want Google to see your post as unique. I would recommend far less than 50%, just a paragraph or two.)
- Cite Those Sources Thoroughly and Accurately
- Add Your Own Touch– blurbs, intro, summary, etc.
- Preview and Edit– check all the links and make sure the content you copied links back to the original source properly. (I recommend that you also make those links open in a new tab)
- Publish and Share
This may not sound like a very fast process, but it truly is once you do it a couple of times. Plus, a bonus, you have many valuable links- great for some SEO juice. If you can share something from one of your other posts, you get an internal link too.