Is your schedule being overtaken by the time suck of social media?
Are you struggling to stay on task during the day?
You are not the only one.
I jumped on Twitter recently and asked you what you wanted to see here on the blog next. Time Saving Social Media won out by a landslide. I thought that was perfect as Daylight Savings time was coming to an end for my US based friends.
Social media is a powerful force for local, global, and online businesses alike. It can bring great rewards such as customer loyalty, more sales, and more website traffic.
But, it can also derail your whole day and prevent you from completing other important business tasks.
So, how do you stop the chaos? Let us count the ways…
*There is a lot of helpful info and resources in this post, so if you do not have time to explore them all now, be sure to bookmark this post, or add it to your Pocket App, so you can come back.
Time Saving Social Media Tips
1.Develop A Strategy
This may seem counterproductive at first. After all, who has the time to sit down and develop a social media strategy?!!!
However, not having a strategy is like setting out on a journey with no purpose or destination. You are going to end up somewhere but who knows where or when. It may be an adventure, but it is not likely to be a productive one. In business, productivity is a key factor.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Time spent creating your strategy is like sharpening the axe. It will pay numerous dividends to your time bank later on.
Figure out where you are and set a clear objective. More here How To Create The Ultimate Social Media Strategy
2.Rock That Schedule Baby
You have your strategy so you know where you are going and when. Now you can enlist some tools to help you schedule posts.
Set aside some time once or twice a week to create and schedule all your social media posts. This will leave you more time during the week to respond to and interact with your audience and free you to do other things.
When you are trying to schedule posts on your social platforms every day, it is too easy to get distracted by the content in your view. Think about it, when was the last time you got on Facebook to share your business and ended up watching some random cat video?
3.Repurpose Like MacGyver
If you have been online for any period of time you likely have a lot of content that you can re-use. Grab quotes from your blog posts and articles that you have not previously shared. Update some stats. Add a new graphic.
Take what you already have created and re-work it a bit. This can save a ton of time over creating content from scratch and your audience will not mind. You probably have new followers that never saw the content the first time around and loyal followers that would love to revisit your tips.
Go ahead and “MacGyver” those posts. *In case you don’t know MacGyver is a tv character known for fashioning new tools out of whatever is available at hand.Become the MacGyver of your social media content and repurpose. #socialmedia Click To Tweet
Also, don’t be afraid to reshare the same posts multiple times. Social media moves fast, especially Twitter and only a few are going to see your content at a time.
4.Curate From Others
Along with repurposing your own content, you can also utilize content created by others.
Don’t get lazy and overdo this one. You want your own content out there too. But, combining your new content, your repurposed content, and great content from others in your field, is a fine and time-saving strategy.
Find excellent people and social accounts that will resonate with your audience and share their posts. Be sure you give credit where credit is due. *Hint- tagging the originator of the content can get you extra views and engagement.
If This Then That IFTTT can send you an alert or add accounts to a Twitter list when certain topics are mentioned. This is a great way to curate content. IFTTT tasks are called “recipes.” *No we’re not making a souffle.* They can save you a ton of time through curation and automation. More on IFTTT Here.
More Resources- I created a Twitter list of accounts that I trust and setup Round Team to retweet content from the users of that list. This allows my Twitter followers to receive fantastically curated content while I am away from the platform. You can also use a service like Feedly to gather content to share or get suggestions right in your inbox with Buffer or ContentGems.
Did you know that you can get your audience to create content for you?
User-generated content is content that your followers create about you, your brand, and services. It can be super influential because other fans and potential fans will trust what their fellow engagers are saying.
User generated content could come in the form of testimonials, videos, comments, captions, and more.
A travel company holding a photo contest and then sharing their participants’ photos on social media is one example. They can tag the participant thus getting shares from their own audience and the participant’s audience.
It’s a win-win for all.
Alex of Sprout Social has your low-down on User-Generated Content here.
But, Hil you said…
I know, I know you came to this post to save time on social media and now you are feeling a bit overwhelmed with all the things to do and resources, right?
Don’t worry, you do not have to implement all these strategies at once. Take them one by one and familiarize yourself with each. Once you get the hang of all of these methods, you will save yourself so much time and stress.
If it all still feels like too much, I have a bonus tip for you…
Bonus- Get Help
Often, as freelancers and online entrepreneurs, we just want to do it all. Any fellow business control freaks out there? I see you.
I am all for learning as much as you can about every aspect of your business. But, sometimes there comes a time to just let go of the tasks you are not so great at and hire someone to help.
You could hire a social media manager to manage your daily social media tasks or you could just hire someone to set up some systems for you once so that you can then take over. Ask around in the business groups you participate in for recommendations if you think you are ready to outsource. Many Virtual Assistants now offering social media help.
If you need help using any of the resources I listed in this post, hit me up in the comments and let me know so I can create a video or tutorial for you. Don’t forget to leave your thoughts and share this post with your peeps.
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Keep your eye out for that next Twitter poll!